A Short Course in International Marketing by Jeffrey Edmund Curry

The global marketplace offers terrific opportunities and formidable challenges. Doing business internationally isn?t necessarily more difficult, but it is certainly different. Understanding how things work is critical. Short Course in International Trade books are stand-alone training modules that teach the key skills of international trade. Each book covers a single topic and is designed as a practical guide with immediate application in the real world. They are excellent training tools for traders, bankers and brokers. Each book is written from an international perspective for an international audience. Content focuses on the universal needs of all business people, regardless of whether they are a buyer or seller, or dealing in products or services. The books are as useful to someone from Asia as to someone from Europe or the Americas