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Advertising Principles And Practice by Ruchi Gupta

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Advertising Principles And Practice by Ruchi Gupta
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Quick Overview

This is an Advertising book called ‘Advertising Principles and Practice’ that has been written by Ruchi Gupta. This has been published by S Chand and Company. This textbook consists of 17 recent Indian case studies. 

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This textbook of Advertising called ‘Advertising Principles and Practice’ is written by Ruchi Gupta and contains:

  • Introduction to Advertising
  • Role of Advertising in Marketing Mix
  • Advertising as a Communication Tool
  • Types of Advertising
  • Advertising Campaign
  • Advertising Objectives
  • Advertising Budget
  • Advertising Message Decisions
  • Creative Side of Advertising
  • Advertising Appeals
  • Celebrity Endorsements
  • Mascots
  • Media Decisions
  • Types of Media
  • Online Advertising
  • Measuring Advertising Effectiveness
  • Advertising Agencies
  • Legal Aspects of Advertising in India
  • Ethical Issues in Advertising
  • Advertising Standards Council of India
  • Surrogate Advertising in India
  • Comparative Advertising in India
  • Additional Case Studies
  • Advertising Glossary
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