Advertising Principles And Practice by Ruchi Gupta
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This textbook of Advertising called ‘Advertising Principles and Practice’ is written by Ruchi Gupta and contains:
- Introduction to Advertising
- Role of Advertising in Marketing Mix
- Advertising as a Communication Tool
- Types of Advertising
- Advertising Campaign
- Advertising Objectives
- Advertising Budget
- Advertising Message Decisions
- Creative Side of Advertising
- Advertising Appeals
- Celebrity Endorsements
- Mascots
- Media Decisions
- Types of Media
- Online Advertising
- Measuring Advertising Effectiveness
- Advertising Agencies
- Legal Aspects of Advertising in India
- Ethical Issues in Advertising
- Advertising Standards Council of India
- Surrogate Advertising in India
- Comparative Advertising in India
- Additional Case Studies
- Advertising Glossary
| Product Name | Advertising Principles And Practice by Ruchi Gupta |
|---|---|
| ISBN / Product Code | 9788121940016 |
| Author | Ruchi Gupta |
| Binding | Paperback |
| Publisher | S Chand & Company |
| Subject : College Books | Advertising |
| HSN Code | 4901 |
| Company Details | Published by S Chand and Company Ltd , Hero Cycle Compound Plot no-8, Sahibabad Industrial Area, Site -IV, Dis- Ghaziabad, Opposite Passport Kendra, Pin code- 201010 E-mail : customercare@schandpublishing.com Ph-no- 0120-4176248 / 4261379 |
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