APC Principles of Management Semester II of BBA (MDU) by Shelly Goel, Rajesh Goel, DK Goel

The basic aim of this book is to help the students of commerce and management. The book of "Principles of Management" covers the syllabi of BBA Semester II of Maharishi Dayanand University (MDU), Rohtak. It meets students' needs by explaining the concepts in a detailed manner.

Salient features of the book

• A simple formal descriptive language is used throughout the book.
• The concepts are defined with the help of a large number of definitions in a lucid manner in order to faciliate the proper understanding of the concepts.