Business Communication Skills by Col. D.S. Cheema

Effective Communication is an essential element in any type of human organizations, whether a family, business, political, religious or social. Integrity of open and dynamic communication can make all the difference in survival and growth of business organizations. Human Capital Index (HCI) provides a fairly comprehensive bench-marking tool for organizations to assess their best practices, including effective communication. India ranks high in HCI, yet it is well known that many organizations suffer because of lack of communication or bad communication. This book 'Business Communication Skills' explains the fundamentals of effective communication in a simple manner. This book has been prepared keeping in mind the needs of BBA, MBA and other graduate/post graduate students and also that of the business community.