Cases In Strategic Management by Sanjay Dhir

This casebook provides comprehensive coverage of various themes dealt with during teaching and learning of strategic management. It includes 19 carefully researched cases on contemporary themes like creativity and innovation and issues like IPL. It also offers an overview of diverse strategic management processes ranging from environmental analysis, internal analysis, business level strategy, and corporate strategy to globalization.This book will serve as an excellent companion to leading textbooks on the subject. The cases will help bring to life concepts on ‘strategic formulation’ and ‘strategic implementation’ from an innovation perspective to the foreground of students’ attention. The book can also be used in managerial programs for executives. 

Contents

• Backpacker's Hostel
• Passionate Zomans 
• Dr Reddy Laboratories
• Linking the World's Professionals
• Airtel Zero
• Button Dabao, Truck Bulao
• Mahindra Renault Joint Venture
• Micromax: Leveraging Scales
• On-Demand Logistics: Shipsy
• Smart+Activity
• Videocon: Rise From the Ashes
• Indian 'Starbucks'
• Emami: Establishing Manufacturing Plant Overseas
• Flipkart: Amazon of India
• Hero MotoCorp: Manufacturing Happiness on a Global Scale