CRM The Foundation of Contemporary Marketing Strategy by Taylor & Francis
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CLBKVIK6573
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace.
Product Name | CRM The Foundation of Contemporary Marketing Strategy by Taylor & Francis |
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ISBN / Product Code | 9780415896573 |
Author | Robert J Galka & Roger J Baran |
Entrance & College Books | Text Books |
Binding | Paperback |
Publisher | Vikas Publications |
Subject : College Books | Business Management/Trade |
HSN Code | 4901 |
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