Digital Marketing by Seema Gupta

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SKU
CLBKTMH7608
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Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and e-marketing. It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat, etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools with respect to customer needs, tastes and behavioral patterns. The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual screenshots, cut-outs, case-studies and real-life examples, the book makes the learning journey interactive and engaging, thereby offering value to marketing students and working professionals alike.

Contents

  • Introduction to Digital Marketing
  • Display Advertising
  • Search Engine Advertising
  • Social Media Strategy
  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Instagram & Snapchat
  • Mobile Marketing
  • Search Engine Optimization


More Information
Product NameDigital Marketing by Seema Gupta
ISBN / Product Code9789387067608
AuthorSeema Gupta
Entrance & College BooksText Books
BindingPaperback
PublisherTata Mcgraw Hill
Subject : College BooksDigital Marketing
HSN Code4901
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