Industrial Economics: An Introductory Textbook by R R Barthwal (New Age)

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GBKNEWA5543
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Industrial Economics: An Introductory Textbook by R R Barthwal (New Age)

Salient features:

  • Thoroughly updated textbook
  • A new chapter on Advertising Strategy
  • Expanded discussion of industrial policy and capital market in India
  • Econometric techniques for measurement of industrial efficiency

Several topics like organizational and market structures, economics of scope and gravity index have been dealt in detail; this is an ideal textbook for both undergraduate and postgraduate students of economics, engineering, commerce and business management.

  • The Scope of Industrial Economics and its History
  • Industrial Efficiency: Concepts and Measurement
  • The Organizational Form and Alternative Motives of the Firm
  • The Elements of Market Structure, Market Conduct and the Conceptual Framework for the Study of Industrial Economics
  • Demand Analysis
  • The Cost Theory and Optimum Size of the Firm
  • Market Concentration
  • Diversification, Vertical Integration and Merger
  • Market Structure and Innovation
  • The Determinants of Profitability
  • Industrial Finance and Accounting
  • The Analysis of Financial Ratios and Relationships
  • Investment Decisions
  • Advertising Strategy
  • Pricing Decisions
  • The Growth of the Firm
  • Industrial Location Analysis
  • Government Regulation of Industry
  • Labour Productivity
  • International Dimensions of Industrial Economics
  • Theory of Firm : Alternative Approaches
  • Appendix
  • Index
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