Internet Based Payments in Ecommerce Market Evolution, policies and the way forward by Dr. Arpita Baijal

Growth of e-commerce transactions has led to the emergence of the need of digital payments. For easy, efficient, secure and smooth payment systems, companies are required to make payment policies. These internet-based payment policies will guide the companies to make internet-based payment modes attractive to the buyer and profitable for the company, which will be a mutual benefit situation. The book serves as a guide to study the evolution of Markets and Exchange systems around the world with a special reference to the Indian e-commerce Market.

The author has also presented an evaluation of various internet-based payment options like credit card, debit card, e-wallets etc and present payment policies of the e-commerce companies. The main contribution of the book is a bunch of interesting perspectives, suggestions and recommendations made by the author after taking into consideration the first-hand views of customers and e-commerce companies, for formulating such policies.