LM Prasad Strategic Mangement by Sultan Chand & Sons

The book in its fifth edition has been thoroughly revised and restructured to have a sharper focus on contemporary issues in Strategic Management. In order to do so, relevant contemporary theoretical framework of Strategic Management has been incorporated. This has been supported by providing Strategic Management practices adopted by leading Indian organisations. Thus, the present edition of the book is ideally suited to MBA/PGDM and other relevant courses. The main features of the present edition are as follows: Most comprehensive coverage with latest developments. Most authentic presentation of the subject-matter. Subject-matter presented in simple and lucid style. Proper blend of theory and practice of Strategic Management. Practical exercise in each chapter leading to mind stretching for assimilating happenings in Strategic Management. A case in each chapter relevant to the major strategic issue of the chapter concerned. Cases having more than one strategic issue at the end of the book to have comprehensive view of Strategic Management. A glossary at the end of the text to have a bird’s eye view of various terms.