M - Commerce: Boost Your Business with the Power of Mobile

• M-COMMERCE reveals the facts and trends to help you understand what is happening today and formulate the right strategy for tomorrow.
• Written by Paul Skeldon, editor of M-retailing.net and one of the world's leading mobile commerce authorities, this book is crammed with information and in depth case studies, yet remains easy and entertaining to read.

About the Author

Paul Skeldon is an the editor of M Retailing a mobile commerce dedicated site and a m-commerce industry expert regularly cited in the press. Paul is an experienced journalist specialising in technology and global communications. --This text refers to an alternate Paperback edition.