Managing and Marketing Tourist Destinations by Taylor & Francis

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CLBKVIK1484
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This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

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Product NameManaging and Marketing Tourist Destinations by Taylor & Francis
ISBN / Product Code9780415811484
AuthorSeyhmus Baloglu & Metin Kozak
Entrance & College BooksText Books
BindingPaperback
PublisherVikas Publications
Subject : College BooksBusiness Management/Trade, Tourism
HSN Code4901
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