Managing and Marketing Tourist Destinations by Taylor & Francis
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CLBKVIK1484
This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Product Name | Managing and Marketing Tourist Destinations by Taylor & Francis |
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ISBN / Product Code | 9780415811484 |
Author | Seyhmus Baloglu & Metin Kozak |
Entrance & College Books | Text Books |
Binding | Paperback |
Publisher | Vikas Publications |
Subject : College Books | Business Management/Trade, Tourism |
HSN Code | 4901 |
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