Marketing For Hospitality And Tourism by Prasanna Kumar

The book Marketing of Hospitality and Tourism Services is an effort in this context to provide the students of Hotel Management a one-stop reference for the hospitality and tourism services marketing. While compiling this book, an attempt has been made to cover the syllabuses of most of the Indian universities and institutes of hotel management under NCHMCT.

Contents

• Introduction to Marketing 
•  Introduction to Hospitality Services Marketing 
• Hospitality Marketing Mix 
• Product/Service Mix 
• Price Mix 
• Promotion Mix 
• Place Mix 
• People Mix 
• Process Mix 
• Physical Evidence Mix 
• Market Segmentation 
• Marketing Research 
• Consumer Behavior in Hotel Industry 
• Marketing Environment 
• Tourism Marketing 
• Glossary 
• References