Marketing Management For Indian Business Environment by B Balaji Sathya Narayanan

The book entitled "Marketing Management for Indian Business Environment" deals with three issues of the subject : - What is marketing and why marketing is needed for corporate entities - How to market company's products in India - What are the recent trends in Marketing in India.

This book will help the budding marketing managers and students with Marketing specialization to understand how marketing is done in India by both Indian players and MNCs operating in India. It will also help the budding marketing researchers (students pursuing M.Phil and Doctoral Programme) to understand the fundamental theoretical background of marketing management as the details are given in a short and precise manner. It will definitely be useful to the students of B.Com, BBA, M.Com, MBA, M.Phil and PhD (course work) in Marketing Management. It also covers the syllabus for joint programme of Madras University-ICAI's B. Com, BBA, M.Com, and MBA.

Salient Features of the Book : -

Precise, point-by-point description - Straightforward & simplified meaning of the technical words that are used in the field of marketing - Uncomplicated examples from both Indian Companies and MNCs Operating in India. - Many diagrams and exhibits are provided for easy understanding of the entire conceptual framework.