Marketing of Tourism Experiences by Taylor & Francis

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor.

Contents:

• The Marketing of Hospitality and Leisure Experiences
• Conceptualizing Experience: A Tourist Based Approach
• Urban Tourism Precincts and the Experience of Place
• Reading the Landscape: The Development of a Typology of Literary. Trails that Incorporate an Experiential Design Perspective
• The Consumption of Museum Service Experiences: Benefits and Value of Museum Experiences
• Retail and Service Encounters: The Inter-Cultural Tourist Experience
• Student Travel Experiences: Memories and Dreams
• The Staging of Experiences in Wine Tourism
• Marketing the Leisure Experience to Baby Boomers and Older Tourists
• Effect of Experience on Cognition, Affect and Satisfaction: The Case of Japanese Visitors to Macau
• Quality Tourism Experiences: Reviews, Reflections, Research Agendas
• Agenda for Co-Creation Tourism Experience Research