Media Hand Book of Tech Terms by Prabhu Jhingran (Hardback)

The Media Hand Book of Technical Terms and References for PR & Ad.  World is essential to understanding, how the PR/Advertising Media works and how the professionals in the field talk to each other. It makes the Media accessible, untangles the jargon & provides you with the knowledge and confidence to participate in practical activities. The definitions given in the book are simple, clear, uncomplicated and easy to understand. Technical terms are also explained with the help of diagrams, photographs and illustrations.