Neeraj IGNOU Introduction to Journalism & Mass Communication (JMC-1)

About Neeraj IGNOU Introduction to Journalism & Mass Communication (JMC-1)

The whole book contains following topics :Introduction to Communication Communication, Models of Communication, Theories of Mass Communication, Communications Research Impact of Mass Media, Elements in Mass Media, Characteristics of Print Media, Characteristics of Radio, Television and Film, Characteristics of Mass Media Audiences, Characteristics of Messages Origin and Development of Mass Media in India, The Indian Press Radio, Television and Cinema Traditional Folk Media New Communication Technologies Ownership Patterns, Organisational Structures and Management of Mass Media in India, The Press News and Feature Agencies Government Media Organisations, Films Industry Educational Media

About the Publisher

Indira Gandhi National Open University came into being on September 20, 1985, by an Act of Parliament (1985) to achieve the following objectives:Democratizing higher education by taking education to the doorsteps of the learners; Providing access to high quality education to all those who seek it irrespective of age, region or formal qualifications; Offering need-based academic programmes by giving professional and vocational orientation to the courses; As an apex body, setting and maintaining standards in distance education in the country. Neeraj books have become identified with aspirations of IGNOU students all over the country. The dominating position of Neeraj books, of course, continues among the students of the National Open School all over the country & the Children Books & Dictionaries Launched Just 3 to 4 years ago have Captured a Sufficient share of the Market.