Neeraj IGNOU Managerial Economics (MS-9)

Managerial Economics textbook contains following chapters divided into five blocks. All chapters name are mention below:

Block 1: INTRODUCTION TO MANAGERIAL ECONOMICS

1. Scope of Managerial Economics
2. The Firm : Stakeholders, Objectives & Decision Issues
3. Basic Techniques

Block 2: DEMAND AND REVENUE ANALYSIS

1. Demand Concepts and Analysis
2. Demand Elasticity
3. Demand Estimation and Forecasting

Block 3: PRODUCTION AND COST ANALYSIS

1. Production Function
2. Cost Concepts and Analysis I
3. Cost Concepts and Analysis II
4. Estimation of Production and Cost Functions

Block 4: PRICING DECISIONS

1. Market Structure and Barriers to Entry
2. Pricing Under Pure Competition and Pure Monopoly
3. Pricing Under Monopolistic and Oligopolistic Competition
4. Pricing Strategy

Block 5: COMPREHENSIVE CASE

1. Competition in Telecommunication Service Provision

About the Publisher

Neeraj Publications was established in 1982. The first book published by him was “Local Government”. The second title was “Applied Sociology”. Both were for students of Osmania University, Hyderabad and they were an immediate success. There followed a series of books, mostly that aimed at helping students in easily understanding the subjects and passing the exams with good marks.Today Neeraj Publications has also become a prominent name in developing Customized study materials for several Universities / Institutions In the Self Learning Material (SLM) format.