Neeraj IGNOU Marketing Management (MCO-6) Hindi Medium

The students of Indira Gandhi National Open University may require IGNOU MCO-6 help book in English or Hindi medium to prepare for upcoming M.Com second Year examinations. So, the straightforward publishers has come up with the reference book of MCO-06 : Marketing Management course. 

• This book will surely fulfill the need of students.INTRODUCTION TO MARKETING 
• MARKETING ENVIRONMENT 
• MARKETING INFORMATION AND RESEARCH 
• BUYER BEHAVIOUR 
• MARKETS AND MARKET SEGMENTATION 
• MARKET TARGETING AND POSITIONING 
• PRODUCT CONCEPTS AND CLASSIFICATION 
• PRODUCT DEVELOPMENT AND PRODUCT LIFE CYCLE 
• BRANDING, PACKAGING AND SERVICING
• OBJECTIVES AND METHODS OF PRICING 
• PRICE ADJUSTMENT STRATEGIES
• REGULATION OF PRICES 
• DISTRIBUTION CHANNELS
• MARKETING INTERMEDIARIES 
• MARKETING LOGISTICS 
• MARKETING COMMUNICATION 
• CASH MANAGEMENT 
• ADVERTISING AND PUBLICITY 
• EMERGING ISSUES IN MARKETING