Pearson Global Marketing by Gautam Dutta
Rs 669.00
Out of stock
SKU
CLBKPEAR0355
- Global Marketing, explores the concept that in most countries around the world, there is a spurt of interest in the globalization of businesses, whether they are small or big. This trend is visible in developed as well as in developing nations.
- This book is an attempt to present the structure of global marketing from an Indian perspective in a cohesive and comprehensive manner. The cases discussed in the book depict the workings of Indian companies and the Indian market scenarios to help the students grasp the flavour of cross-border marketing.
Product Name | Pearson Global Marketing by Gautam Dutta |
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ISBN / Product Code | 9789332530355 |
Binding | Paperback |
Publisher | Pearson Education |
Subject : College Books | Marketing Management |
HSN Code | 4901 |
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