Pearson Social Media Analytics by Matthew Ganis, Avinash Kohirkar

Social Media Analytics is the complete insider's guide for all executives, marketing analysts, and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis, and knowledge interpretation.

Salient Features

• Teaches cutting-edge techniques for unstructured data identification, analysis, and interpretation
• Gives expert advice for avoiding costly pitfalls in social media analytics
• Includes three chapter-length case study projects
• Written by leaders of IBM's pioneering Social Media Analysis Initiative