Emphasis is given to the application of the analytical and empirical tools. Greater emphasis on the explanation of the more difficult concepts and methods. A large number of Case Studies along with the solved examples in the text. Summary, the meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems, and review questions.
This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes. Distinguishing Features Very comprehensive text with lucid and easy language. Emphasis given to the application of the analytical and empirical tools. Greater emphasis on explanation of the more difficult concepts and methods. Large number of Case Studies alongwith the solved examples in the text. Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions.
