Predictably Irrational by Dan Ariely

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The book titled as 'Predictably Irrational' has been written by Dan Ariely. The book is based on human behavior, in this book the author challenges the readers' assumptions about making decisions based on rational thought. This book takes into account human reactions across a wide range of situations and tries to decipher the reasons. The main aspect of this book is to find out the process behind decision making. 

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Product NamePredictably Irrational by Dan Ariely
ISBN / Product Code9780007368549
BindingPaperback
PublisherHarper Collins
General BooksGeneral Psychology
HSN Code4901
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