Predictably Irrational by Dan Ariely

The book titled as 'Predictably Irrational' has been written by Dan Ariely. The book is based on human behavior, in this book the author challenges the readers' assumptions about making decisions based on rational thought. This book takes into account human reactions across a wide range of situations and tries to decipher the reasons. The main aspect of this book is to find out the process behind decision making.