Retailing Management by Swapna Pradhan 5th Edition

With the growing relevance and vibrancy of retailing, there is a great increase in the quality and quantity of contemporary thinking and research in this discipline. Also, the Indian retail landscape has evolved with a dynamic interplay of various economic and demographic factors.With the objective of providing conceptual clarity and connecting learners to retailing in practice, the new edition of this popular textbook on retailing management incorporates the changes in the retail environment in both Indian and international scenarios. This book offers the readers with the comprehensive and up-to-date treatment of the subject matter.

Contents

• An Overview of the Retail Environment 
• Theories of Retail Development and Retail Formats
• Retail in India
• Retail in Key Regions of the World
• Understanding the Retail Consumer
• Retail Strategy
• Store Site Selection
• Methods of Retail Expansion
• Merchandise Management
• Basics of Retail Merchandising
• The Process of Merchandise Planning 
• The Methods of Merchandise Procurement
• Retail Pricing and Evaluation of Performance
• The Development of Private Labels
• Category ManagementHuman Resource Management in Retail