Shiv Das CBCS B.com (Prog.) Advertising Semester-5

Shiv Das & Sons have published Previous years Solved Papers for Advertising for the students of B.com Prog.  who are studying through the 5th semester. This book provides students with university question paper (solved) and previous years question (solved). It is strictly according to the semester system of Delhi University.

OBJECTIVE:- The objective of the this course is to familiarize the students with the basic concepts, tools, and techniques of advertising used in marketing.

CONTENTS:-

• Introduction
• Media Decisions
• Message Development
• Measuring Advertising Effectiveness
• Organisational Arrangements

University Question Papers (With Answer)