Strategic Management by Upendra Kachru

This new edition of the popular textbook on Strategic Management has been thoroughly revised to meet the changing requirements of the subject. Of late, there has been a shift in focus of strategic thinking – from strategy formulation to strategy implementation. This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirements in the subject.  The theoretical concepts included in this book are the state-of-the-art positions on the subject. It is a very comprehensive, easy to read, up-to-date textbook that will be most useful for the students and practitioners alike.

Contents

• Basic Concepts
• Corporate Governance
• Corporate Social Responsibility and Ethics
• The External Environment the Macro-environment
• The External Environment The Micro-Environment
• The Internal Environment
• Strategic Thinking and Situation Analysis
• Corporate Purpose
• Business Strategy
• Corporate Strategy
• Global Strategies
• Setting Functional Strategies
• Structure and Controls
• Implementation, Resource Allocation, and Performance
• Change and Strategic Change