Strategic Management for Hospitality and Tourism by Taylor & Francis

This is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach.

Features:

• Comprehensive coverage of both traditional and contemporary perspectives within strategic Management in the applied context of the International Hospitality and Tourism Industry.
• Critical discussions about whether and how strategic models/theories can be applied into the Hospitality and Tourism Field.
• Up-to-date case studies related to the strategy content, context and process from an International overview, including Carnival Cruise lines, Four Seasons Regent Hotels, Disney and McDonalds.
• Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook, and case studies with additional exercises and web links for students.