Strategic Marketing (Hindi Medium) by FC Sharma
Rs 240.00
Out of stock
SKU
CLBKSMBD0622
Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it's that simple, but it means a lot more than getting creative with the marketing mix. Armed with a thorough understanding of the firm's capabilities and aspirations, the customer market and the competitive landscape, the Goal of Strategic Marketing (and the job of the strategic marketer) is to maximise a firm's positive differentiation over competitors in the eyes of its target market
Product Name | Strategic Marketing (Hindi Medium) by FC Sharma |
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Author | FC Sharma |
Binding | Paperback |
Publisher | Shree Mahavir Book Depot |
Subject : College Books | Marketing Management |
Bar Code | 9789381580622 |
HSN Code | 4901 |
Company Details | Published by-Sree Shree Mahavir Book Depot. Address- 2603, Nai Sarak Marg, Roshanpura, Chandni Chowk, Central Delhi, New Delhi, Delhi 110006. In case of any complaint please call at 011 23283331. |
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