Sultan Chand | Advertising, Sales Promotion and Personal Selling | Dr. S.L. Gupta, Dr. Niket Mehta, Utkarsh |

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CLBKSCS0365
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In an ever-evolving marketplace, mastering the art of advertising, sales promotion, and personal selling is crucial for any business aiming to thrive. This comprehensive guide offers a deep dive into the strategies and techniques that drive successful marketing campaigns.

Salient Features

  • Proven methods for creating impactful advertising that resonates with your target audience.
  • Effective sales promotion tactics that boost engagement and drive sales.
  • Personal selling techniques that build strong customer relationships and foster brand loyalty.
  • Real-world case studies and examples from various industries.
More Information
Product NameSultan Chand | Advertising, Sales Promotion and Personal Selling | Dr. S.L. Gupta, Dr. Niket Mehta, Utkarsh |
ISBN / Product Code9789349290365
Edition2025
AuthorDr. S.L. Gupta, Dr. Niket Mehta, Utkarsh
BindingPaperback
PublisherSultan Chand & Sons
Subject : College BooksBusiness Communications, Business Marketing
HSN Code4901
Company DetailsPublished by Sultan Chand, Address - 4859/24 Darya Ganj, New Delhi-110002. In case of any queries regarding products please call at 011-43546000 or email at [email protected]
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