Sultan Chand | Business Organisation and Management | C.B. Gupta |

About the Book

This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner.

The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management. 

Salient Features

• Learning objectives at the beginning of each chapter to provide at a glance the topics covered.
• Tables and Diagrams to illustrate the text.
• Summary and Key-terms at the end of each chapter for quick revision.
• Test questions culled from B.Com. and BBA Examinations of various Universities for self-examination.
• Bibliography and Index further enhance the value of the book