Sultan Chand | Digital And Social Media Marketing (Theory and practice) | Dr. Rabinarayan Patnaik, Dr. Durga madhab mahapatra |

This book has been specially designed and written in alignment with the New Education Policy (NEP) 2020 syllabus for B.Com., M.Com., and MBA programs across various universities in India. As a rapidly growing and popular subject, this book aims to provide students with a comprehensive understanding of the field, tailored to meet the latest academic requirements.

Salient Features

Comprehensive Coverage of the Prescribed Syllabus: The book thoroughly addresses all topics included in the NEP 2020 syllabus, ensuring that students are well-prepared for their courses.

Real-World Examples: The book includes numerous examples drawn from different sectors of the corporate world, helping students relate theoretical concepts to practical applications.

Chapter Summaries: Each chapter concludes with a concise summary, making it easier for students to review and consolidate their learning.

Practical Assignments: Students are assigned practical projects that allow them to apply the knowledge gained from the book, thereby enhancing their hands-on skills.

End-of-Chapter Questions: To reinforce learning, each chapter includes a set of questions designed to test the students' understanding of the material.

Illustrative Case Studies: The book features illustrative case studies at the end, providing deeper insights and helping students grasp complex concepts more effectively.