Sultan Chand | Entrepreneurial Development | Dr. C. B. Gupta, Dr. N.P. Srinivasan |

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We are delighted to present the thoroughly revised and enlarged edition of this book. Case Studies of start-up entrepreneurs in India are given at the end. Each chapter contains very short, short and long answer type questions as per the latest examination pattern.

The following topics have been added in the NEW EDITION of this book:

  • Process of Creating New Ideas
  • Techniques of Generating New Ideas
  • Encouraging and Protecting New Ideas
  • Entrepreneurial Mindset
  • Entrepreneurial Decision-making
  • Revised Definition of MSMEs
  • Software Technology Parks
  • Financial Analysis
  • Social Cost Benefit Analysis
  • Sources of Project Finance

The subject of entrepreneurship is quite interesting and challenging. Your immediate goal may be to pass your course with good marks. But some of you may start your own business at some point in your life. Therefore, this book is relevant for your academic endeavour as well as your business endeavour. The text contains current theory and practice in entrepreneurship. It provides a balanced coverage of various dimensions of entrepreneurship.

More Information
Product NameSultan Chand | Entrepreneurial Development | Dr. C. B. Gupta, Dr. N.P. Srinivasan |
ISBN / Product Code9789351611325
Edition2020
AuthorDr. C. B. Gupta, Dr. N.P. Srinivasan
BindingPaperback
PublisherSultan Chand & Sons
Subject : College BooksEntrepreneurship, Management
HSN Code4901
Company DetailsPublished by Sultan Chand, Address - 4859/24 Darya Ganj, New Delhi-110002. In case of any queries regarding products please call at 011-43546000 or email at [email protected]
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