Sultan Chand | Marketing Management | Dr. C.B. Gupta, Dr. N. Rajan Nair |

The book is an indispensable and well-written book on Marketing and contains several distinctive features. It contains several topics of contemporary interest eg., Relationship Marketing, Social Marketing, Rural Marketing, Market of Services, Consumer Protection, Strategic Marketing, Online Marketing and so on.

Some of the distinctive features of the book are as follows:

• Learning Objectives to give a bird’s eyeview of the topics covered in each chapter.
• Lucid, concise and simple language.
• Real life illustrations from Indian industry.
• Liberal use of tables and diagrams to illustrate the text.
• Summary at the end of every chapter for quick revision.
• Case Study at the end of each chapter.
• Test Questions culled from examinations of various Universities and Business Schools.
• Select Bibliography for further study.