The Dynamics Of Mass Communication by Joseph R Dominick

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

Contents

• Communication: Mass and Other Forms
• Perspectives on Mass Communication
• Historical and Cultural Context
• Newspapers
• Magazines
• Books Chapter 7: Radio
• Sound Recording
• Motion Pictures
• Broadcast Television
• Cable, Satellite and Internet Television
• The Internet and the World Wide Web
• New Gathering and Reporting
• Public Relations Chapter 15: Advertising
• Formal Controls: Laws, Rules, Regulations
• Ethics and Other Informal Controls
• The Global Village: International and Comparative Media Systems
• Social Effects of Mass Communication Glossary Index