The Essentials of Marketing Research by Taylor & Francis
Special Price Rs 480.00 3% off Rs 495.00
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SKU
CLBKVIK9284
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Features:
- Comprehensive , lucidly written textbook that guides the reader systematically through the steps involved in conducting Marketing Research
- New chapters on Internet Marketing (including Social Networking Sites), and Marketing Ethics
- A comprehensive set of practical cases.
| Product Name | The Essentials of Marketing Research by Taylor & Francis |
|---|---|
| ISBN / Product Code | 9780415899284 |
| Author | Robert Stevens, David Loudon, Bruce Wrenn & Lawrence Silver |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | Vikas Publications |
| Subject : College Books | Marketing Management |
| HSN Code | 4901 |
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