Vikas Business Communication

Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication.The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. 

Salient Features:

• Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter
• Marginalia: These are spread across the body of each chapter to clarify and highlight the key points
• Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter
• Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method
• Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors
• Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge
• Summary: It helps recapitulate the different topics discussed in the chapter
• Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter