Vikas Business Entrepreneurship and Management

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SKU
CLBKVIKA4159
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Business, Entrepreneurship and Management is primarily meant to serve as a basic reading material for students pursuing the 4-year degree programme introduced by the University of Delhi. The book tries to understand the entrepreneurial brain and what makes it different. 

Contents:

  • Concept of Entrepreneurship
  • Entrepreneurial Mindset and Decision Making
  • Creativity and Innovation
  • Social and Commercial Entrepreneurship
  • Concept and Types of Business
  • Role of E-commerce and M-commerce
  • Technological Innovations: Economic Viability and Ethical Issues
  • Generation and Utilization of Resources
  • The Concept of Market
  • Exploring and Segmenting the Market
  • Concept and Functions of Management
  • Culture of Management, Managing Technology and Innovation
  • Managing Finances and Human Resources
  • Appendices


More Information
Product NameVikas Business Entrepreneurship and Management
ISBN / Product Code9789325974159
AuthorVSP Rao
Entrance & College BooksText Books
BindingPaperback
PublisherVikas Publications
Subject : College BooksBusiness Management/Trade, Entrepreneurship
HSN Code4901
Company DetailsPublished by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com
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