Vikas Business Entrepreneurship and Management

Business, Entrepreneurship and Management is primarily meant to serve as a basic reading material for students pursuing the 4-year degree programme introduced by the University of Delhi. The book tries to understand the entrepreneurial brain and what makes it different. 

Contents:

• Concept of Entrepreneurship
• Entrepreneurial Mindset and Decision Making
• Creativity and Innovation
• Social and Commercial Entrepreneurship
• Concept and Types of Business
• Role of E-commerce and M-commerce
• Technological Innovations: Economic Viability and Ethical Issues
• Generation and Utilization of Resources
• The Concept of Market
• Exploring and Segmenting the Market
• Concept and Functions of Management
• Culture of Management, Managing Technology and Innovation
• Managing Finances and Human Resources
• Appendices