Vikas Consumer Behavior

Special Price Rs 490.00 2% off Rs 499.00
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SKU
CLBKVIKA5324
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This book adopts a basic approach building up from Consumer Behavior fundamentals in a logical sequence to enable the reader to understand and utilize the sciences of Consumer Behavior. A novel feature incorporated is the inclusion of a section at the end of every chapter to introduce the reader to certain new concepts and terminology that are not covered in the main chapter itself.

More Information
Product NameVikas Consumer Behavior
ISBN / Product Code9788125915324
AuthorDominique Xardel & MS Raju
Entrance & College BooksText Books
BindingPaperback
PublisherVikas Publications
Subject : College BooksManagement
HSN Code4901
Company DetailsPublished by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com
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