Vikas Industrial Marketing Management
Special Price Rs 435.00 3% off Rs 450.00
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SKU
CLBKVIKA3719
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Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the case lets, which will sharpen the analytical ability of the students.
Features:
- Special characteristics of industrial market vs. Consumer market
- Marketing strategies adopted for different industrial products
- Techniques used to solve peculiarities of industrial marketing in practice
- Extensive coverage of - Industrial Marketing Planning - Components of Marketing Mix - Marketing Research Process and Techniques
- Exhibits, figures and illustrations
- Seven case studies and Glossary
| Product Name | Vikas Industrial Marketing Management |
|---|---|
| ISBN / Product Code | 9788125913719 |
| Author | M Govindarajan |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | Vikas Publications |
| Subject : College Books | Marketing Management |
| HSN Code | 4901 |
| Company Details | Published by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com |
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