Vikas Industrial Marketing Management

Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the case lets, which will sharpen the analytical ability of the students.

Features:

• Special characteristics of industrial market vs. Consumer market
• Marketing strategies adopted for different industrial products
• Techniques used to solve peculiarities of industrial marketing in practice
• Extensive coverage of - Industrial Marketing Planning - Components of Marketing Mix - Marketing Research Process and Techniques
• Exhibits, figures and illustrations
• Seven case studies and Glossary