Vikas Marketing Management
Special Price Rs 590.00 2% off Rs 599.00
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SKU
CLBKVIKA2406
A comprehensive text that is more prescriptive than descriptive with corporate insights describing researched, implemented and result-driven applications and best practices drawn from leading companies across diverse industries throughout the world. These practices, describing the whys, hows and results thereof of a company´s actions, will enhance learning.
Features:
- Illustrations of implementation of marketing concepts by well-known Indian companies and brands
- Latest moves of companies and brands as they cope with competition and environment
- Several diagrams, flow charts and tables in each chapter to facilitate learning
- One short Indian case after each chapter, focused on specific issues dealt with in the chapter
- Illustrative comprehensive Indian cases covering a spectrum of topics
| Product Name | Vikas Marketing Management |
|---|---|
| ISBN / Product Code | 9789325982406 |
| Author | Arun Kumar & N Meenakshi |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | Vikas Publications |
| Subject : College Books | Marketing Management |
| HSN Code | 4901 |
| Company Details | Published by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com |
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