Vikas Marketing Management Text and Cases
Special Price Rs 419.00 4% off Rs 435.00
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SKU
CLBKVIKA7732
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This book discusses the core themes of marketing from a broader perspective and is set against the backdrop of changing business practices, mega-competition, international markets, tailor-made strategies and all other issues of doing business in the current context. One of the significant highlights of the book is its Indian context and cases.
| Product Name | Vikas Marketing Management Text and Cases |
|---|---|
| ISBN / Product Code | 9788125907732 |
| Author | Raja Gopal |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | Vikas Publications |
| Subject : College Books | Marketing Management |
| HSN Code | 4901 |
| Company Details | Published by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com |
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