Vikas Marketing Research and Consumer Behaviour
Special Price Rs 535.00 3% off Rs 550.00
Out of stock
SKU
CLBKVIKA4761
This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.
Features:
- Large number of illustrations and tables
- Review questions at the end of each chapter
- Appendix provides sample questionnaires
| Product Name | Vikas Marketing Research and Consumer Behaviour |
|---|---|
| ISBN / Product Code | 9788125914761 |
| Author | P Saravanavel & S Sumathi |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | Vikas Publications |
| Subject : College Books | Business Marketing |
| HSN Code | 4901 |
| Company Details | Published by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com |
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