Vikas Principles of Marketing for B.Com (Hons.) Semester 3

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of B.Com (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivaled compendium of modern marketing.

Features:

• Provides exhaustive coverage of all topics in the syllabus
• Uses analytical framework to explain complexities of marketing issues
• Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies
• Incorporates Review Questions, University Examination Questions and Projects