Vikas Theory of Consumer Behaviour
Special Price Rs 480.00 3% off Rs 495.00
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SKU
CLBKVIKA0593
Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour.
Features:
- Conceptual and theoretical clarity.
- Critical evaluation of arguments.
- Explanatory illustration of points and arguments with relevant Indian examples.
- Practical demonstration of procedures of application of concepts and theories to data.
- Implicit and explicit theorizing.
- Selected cases of practical application of celebrated and well-established theoretical paradigms to the Indian context.
| Product Name | Vikas Theory of Consumer Behaviour |
|---|---|
| ISBN / Product Code | 9788125940593 |
| Author | Shri Prakash |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | Vikas Publications |
| Subject : College Books | Management |
| HSN Code | 4901 |
| Company Details | Published by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com |
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