Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour.
Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour.
Features:
Conceptual and theoretical clarity.
Critical evaluation of arguments.
Explanatory illustration of points and arguments with relevant Indian examples.
Practical demonstration of procedures of application of concepts and theories to data.
Implicit and explicit theorizing.
Selected cases of practical application of celebrated and well-established theoretical paradigms to the Indian context.
Published by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com
