Behavioural Finance by Prasanna Chandra

This book on Behavioural Finance discusses about financial decision making and financial markets from the perspective of behavioral sciences and allied disciplines. A well-researched book in the upcoming area, it is meant to be a textbook for the first course on behavioral finance. It will also provide investment practitioners and finance executives a rich understanding of the behavioral dimensions of their decisions.

Contents

• Rational Expectations Paradigm and the Behavioural Challenge  
• Foundations of Rational Finance 
• Prospect Theory, Framing, & Mental Accounting 
• Inefficient Market Hypothesis
• Heuristics and Biases
• Self- deception
• Emotional Factors  and Social Forces
• Neuroscientific and Biological Perspective
• Investor Behaviour
• Market Outcomes 
• Value Investing
• Behavioural Corporate Finance 
• Building a Smart Organisation
• Wisdom From Other Sources