Copycat Marketing 101 by Burke Hedges

About 95 percent of workers in industrialized countries are employees, make less than 40,000 dollars per year and same about 2,000 dollars per year. At first glance, these figures may look pretty impressive specially to people who make less than 40,000 dollars, but the truth is, 95 percent of the people in this world aren't getting ahead, they're just getting by

This book can change your life if you take 1 hour to read it. The arguments for copycat marketing are very tangible, practical and real. You can argue against copying others' successes and proven formulas but at the end of the day you have to realise that only a few people in the world are ever able to create a growing business from nothing and therefore copying someone else's formula for success is the only means for the majority of the globe's population.