DD Sharma Marketing Research - Principles, Applications and Cases by Sultan Chand & Sons
Special Price Rs 310.00 5% off Rs 325.00
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CLBKSULT6853
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This book provides a down-to-earth description of techniques involved in designing, conducting and applying marketing research to the problems in business organizations.
- The emphasis is on developing an understanding of the principles and their applications.
- Case studies on actual Indian market situations have been included.
This book can be used as a textbook by the management students specializing in the area of marketing.
Book Content
Part I— Principles: Marketing Research — An Overview
- Problem, Discovery, and Formulation
- Marketing Research Process
- Scientific Method
- Research Designs
- Experimental Research Designs (Experimentation).
Part II—Data Collection: Secondary Data
- Primary Data Collection
- Survey Method and its Administration
- Questionnaire Design
- Attitude Measurement and Scaling Techniques
- Observation Method
- Sampling Techniques
- Selecting a Sample.
Part III—Data Analysis: Processing of Collected Data
- Cross Tabulation Data
- Data Analysis and Interpretation
- Multivariable Analysis
- Presentation of Research Findings.
Part IV— Application: Product Research
- Advertising Research
- Motivation Research
- Sales Control Research.
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Product Name | DD Sharma Marketing Research - Principles, Applications and Cases by Sultan Chand & Sons |
---|---|
ISBN / Product Code | 9788180546853 |
Select Books by Class | M.B.A. |
Author | VK Kapoor |
Binding | Paperback |
Publisher | Sultan Chand |
Subject : College Books | Marketing Management |
HSN Code | 4901 |
Company Details | Published by Sultan Chand & Sons Address: 23 Daryaganj New Delhi 110002. In case of any queries regarding products please call at 23243183, 23247051 or email at :-info@sultanchandandsons.com |
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