Sultan Chand | Marketing Research - Principles, Applications and Cases | D.D. Sharma |
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CLBKSCS6853
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This book provides a down-to-earth description of techniques involved in designing, conducting and applying marketing research to the problems in business organisations.
- The emphasis is on developing an understanding of the principles and their applications.
- Case studies on actual Indian market situations have been included.
This book can be used as a textbook by the management students specialising in the area of marketing.
| Product Name | Sultan Chand | Marketing Research - Principles, Applications and Cases | D.D. Sharma | |
|---|---|
| ISBN / Product Code | 9788180546853 |
| Edition | 1st Edition |
| Select Books by Class | M.B.A. |
| Author | D.D. Sharma |
| Binding | Paperback |
| Publisher | Sultan Chand |
| Subject : College Books | Marketing Management |
| HSN Code | 4901 |
| Company Details | Published by Sultan Chand & Sons Address: 23 Daryaganj New Delhi 110002. In case of any queries regarding products please call at 23243183, 23247051 or email at :[email protected] |
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