International Business by K. Aswathappa

This book discusses in a lucid and easy-to-understand manner, the theory and practice of international business in the Indian context. It provides an in-depth coverage of various aspects of the subject, with the help of numerous real life examples and cases, as well as ample facts and data.This new edition endeavors to make the book closer to the contemporary practices and developments. In order to achieve this, along with substantial changes in the content, the data and tables in all the chapters have also been updated.For a better focus on learning, this edition has been redesigned by infusing Learning Objectives (LOs) within the text. A rich and enhanced pedagogy offers improved reader experience and will help a student learn more from the text.This book will be useful for the students of business management and other disciplines where International Business is taught as a course.

Contents

• Nature of International  Business
• Multinational Corporations
• Global Trade and its Theories
• Foreign Direct Investment
• Political and Legal Environment
• Cultural Environment
• Managing Across Cultures
• Negotiating Across Cultures
• Technological Environment
• Economic Environment
• International Strategic  Management
• International Organisational  Structure
• International Strategic Alliances
• Integration Between Countries
• Institutional Support to  International Business
• World Trade Organisation