Sultan Chand | International Marketing Management | R.L. Varshney, B. Bhattacharya |
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It deals with Why, When, What, Where and How of export marketing.
The most significant new feature of this edition is the addition of Part V, International Marketing in Action. In this Part, we have included more than 40 examples across the world which when used in conjunction with theories, will show to the students how international marketing is actively carried out. This Book is especially written for B.Com., BBM, BBA & BBS of all India Univerisities.
Special Features
- All data, developments and policies, both national and international, have been brought up-to-date.
- This book introduces a number of case histories and cases.
- Foreign Trade Policy 2009-14 has been thoroughly revised
| Product Name | Sultan Chand | International Marketing Management | R.L. Varshney, B. Bhattacharya | |
|---|---|
| ISBN / Product Code | 9789351610175 |
| Edition | 26th Edition |
| Author | R.L. Varshney, B. Bhattacharya |
| Binding | Paperback |
| Publisher | Sultan Chand |
| Subject : College Books | Marketing Management |
| HSN Code | 4901 |
| Company Details | Published by Sultan Chand, Address - 4859/24 Darya Ganj, New Delhi-110002. In case of any queries regarding products please call at 011-43546000 or email at [email protected] |
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