International Marketing Management An Indian Perspective by Sultan Chand & Sons

It deals with Why, When, What, Where and How of export marketing.

The most significant new feature of this edition is the addition of Part V, International Marketing in Action. In this Part, we have included more than 40 examples across the world which when used in conjunction with theories, will show to the students how international marketing is actively carried out.

Special Features

• All data, developments and policies, both national and international, have been brought up-to-date.
• This book introduces a number of case histories and cases.
• Foreign Trade Policy 2009-14 has been throughly revised.