Introduction To Mass Communication by Stanley J. Baran

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more

Contents

• Mass Communication, Culture, and Media Literacy
• The Evolving Mass Communication Process 
• Books
• Newspapers
• Magazines
• Film
• Radio, Recording, and Popular Music
• Television, Cable, and Mobile Video
• Video Games
• The Internet and The World Wide Web 
• Public Relations
• Advertising
• Theories and Effects of Mass Communication
• Media Freedom, Regulation, and Ethics
• Global Media